Lytro tasked us with creating a holiday campaign that would showcase their revolutionary technology and run in tandem with their new product feature launch. We took the holiday nostalgia of stop-motion animation Christmas TV specials and created an unexpected brand experience.

 

Together with Screen Novelties Studios we created The Lytro-izer. This three day campaign encouraged users to submit photos via Twitter for the chance to be recreated in clay and have their photo transformed into a living picture, delivering a one-of-a-kind, share-worthy holiday card.